1. Do I need to use hashtags if I want to increase my engagement?

According to a study by Simply Measured, Instagram posts with at least one hashtag generate 12.6% more engagement on average than posts without a hashtag, so that would be a yes.

2. Why shouldn't I just use the most popular hashtags?

If you’re only using the most popular hashtags, think of how quickly your post stops attracting likes as it moves down the Instagram timeline. To build lasting engagement, it’s much better to target smaller communities that are more likely to become your pack. 

3. Will I be able to find hashtags for my post if it doesn't belong to a regular category?

In addition to standard categories like Food, Pets, Nature etc, Hashtag Hound will target all manner of hashtags, whether they’re slightly out there (like #ihavethisthingwithdoors), social change-related (like #heforshe) or  brand-related (like #airmax by Nike). We want you to be able to connect with kindred spirits and simplify the way you build and sustain a community.